Here you will learn how to Successfully avoid Ad fraud
Did you know that more than 50% of all web traffic originates from bots? Don’t worry, not all of those bots are bad. Some of them are vital – like Google’s web crawler that indexes your website. Without it, your site wouldn’t appear in the search engine results.
Bots are simply automated software
Bots are simply automated software designed to perform all sorts of automated tasks. From monitoring websites to crawling search engines – and also steal advertising dollars from you by automatically clicking on your banner campaigns. With these types of malicious, your analytics solutions and conversion rates are completely inaccurate. It becomes extremely challenging to build data-driven traditional marketing campaigns.
Unfortunately, ad fraud seriously affects any business running traditional advertising campaigns. Ad fraud costs worldwide are estimated to reach $44 billion by 2022.
Projected Costs of Ad Fraud in 2022 in Billion US Dollars
So how can your business prevent ad bots from continuously contributing to click fraud?
The Time-Consuming Task of Preventing ad Fraud
First of all, you should be warned in advance that there are no easy solutions to click fraud. You can install a 3rd party tracker to keep track of everyone who clicks on your ads and block suspicious parties from seeing your ads in the future. This is an option many businesses consider (Adblock software was used by 25% of all internet users last year). Google also offers the option to block problematic IPs in your Google Ads account. In some cases they will even refund click fraud activity – but don’t rely on that too heavily – the main value of any click fraud protection software is prevention.
Another more advanced solution would be to consider adopting a good Content Delivery Network (CDN) that provides protection against these malicious bots. But these solutions can be expensive and not always an option for businesses with smaller resources.
For growing businesses looking to scale their web traffic, keeping track of fake clicks can become fairly time-consuming rather quickly. Another solution is to look past traditional advertising to other, more affordable types of advertising, like word-of-mouth or referral marketing.
Moving Beyond Traditional Ad Campaigns
Advanced recommendation engines bypass problems with click fraud. Instead of a traditional banner ad, they rely on word-of-mouth marketing and product recommendations from friends and family who purchased the item or service. This way, customers have a referral and source they can rely on. In addition, advanced recommendation engines such as VOCO allow you to only pay rewards out to customers and referrers in the event of a sale rather than committing to an advertising plan where you pay for all clicks to your advertising campaign.
Finally, software solutions like VOCO’s are more highly targeted as well. Audiences can “send” their friends and family to their website instead of attempting to find a target audience by running Facebook or Google Adwords campaigns according to general parameters like location, language, and device. With VOCO, the only parameter to play with is the one connected to the reward amount paid out to the shopper and referral after a purchase is made. Actual references from friends and family are still the most influential factor when customers are deciding whether or not to purchase your product. Leveraging this factor will allow you to quickly see the results in sales that you are hoping for.
In conclusion, that way you can Successfully avoid ad fraud!
Want to learn more? Join Voco to start building your own effective referral program today!